Look Out For “Planet Nusa”- a New, Sustainable, Recycled, Organic & EU Produced Workout Brand!
Planet Nusa is one to watch. This new, sustainable and forward-thinking workout brand was founded last year by Kristine Esmer & Mille Skat. Planet Nusa is their result of desperately wanting to make woman feel good, when they’re actively doing something great for themselves. In addition, all the styles are made from recycled plastic - when it’s possible -, always produced in the EU, and always made from organic cotton. Also, 10 % of all their sales goes to charity. We definitely cheer on this! Below, you can read our chat with Kristine and Mille, as well as seeing some of our favorite pieces from their collection!
Kristine and Mille, tell us why you decided to start your own workout gear brand!
We have both worked in fashion industry for the past 10 years. The main reason why we decided to create this brand, is the desire to make a community for women where they feel good and accepted in whatever sports activity they throw themselves into.
We wanted to do this while also providing women with a sustainable solution. And that's why we've chosen to produce our tech wear using ghost fish nets, that are rescued from world oceans and remade into our different tech fabrics. Furthermore we've chosen to work with factories in Italy due to the high level skill sets and also the quality work ethics and full circle mind set.
Have you always knew you wanted to do this?
It came naturally that we wanted to create our own business. This was the right time to be
- Working with something that makes sense
- Focus on responsible production
- Create a community to welcome all those women that need a space be recreational in!
Why is sustainability so important for Planet Nusa?
The planet is always on our mind – we’re driven by doing something good. Knowing that the fashion industry is one of the most polluting industries in the world, makes us work even harder to try and change it. It’s definitely the desire to provide a product that demands a certain type of respect from the customer as it’s been produced trying to aid the planet as much as possible.
What inspires you when designing your pieces?
We listen to our customers and what they need. And so all our products are currently and will be produced off the basis of women's needs. It's listening to the different bodytypes and what they demand. whilst providing them with the extra service of a product that's actually good for the Planet.
Who is a «Planet Nusa Woman»?
Planet Nusa is you! She's your sister, your friend from high school, your boss in work, and your sidekick!
What are your future plans for your brand?
We want to build on the brand - expand the product range (of course) But also keep building the offline community. So rolling out WALK WITH US Sunday where anyone and everyone is welcome to join us for a walk and pick up trash on the way.
We're growing outdoor group bootcamps where you can come and create endorphins and share the experience with other women.
We want to complete the circle and hopefully in the near future be able to take back "old" NUSA gear and regenerate it into new stuff.
Happy sustainable shopping!
Written by Anine Netland Hulløen